To bring you the latest cutting-edge strategies for using social proof in your business, we're pleased to provide regular educational webinars. These are designed to share our insights and those of the Testimonial Director community.
Each webinar addresses a specific topic and is meant provide insights whether or not you are using Testimonial Director. For our customers, we we will also provide a summary of how to implement the strategies with Testimonial Director.
Video Testimonials in the World of Smart Phones, Tablets and the Internet
While text testimonials are the staple for social proof on-line today, video testimonials can complement them in a way that engages your prospects like nothing else. It makes your customer testimonials real by showing an actual person which cannot help but seem more authenticate than reading a quote.
Just a couple of years ago, the only practical way of capturing video testimonials was to be in front of your customer with a video camera. But today, mobile devices and the ubiquity of high speed internet means that there are now a variety of options for getting multimedia testimonials without being there.
On this 30 minute webinar, we'll review the specific strategies you can use to collect video testimonials without having to stand in front of your customer. And whether or not you're using Testimonial Director, we'll roll up our sleeves and show you precisely how to implement the specific steps to ask for and receive video testimonials no matter where your customers are!
Looks Count! How to Make Text Testimonials that Grab Attention
For many of us, most of our client testimonials are text. And most of us feel like they simply fall short of what is needed to present compelling social proof. The good news is that this doesn't have to be the case. Through some simple steps you can take your testimonial and make them garner attention. Attention that will translate into great trust and ultimately more sales.
On this webinar, we'll review the specific steps to taking those text testimonials from plain to attention-grabbing. And whether or not you're using Testimonial Director, we'll roll up our sleeves and show you precisely how to implement the enhancements that will make your prospects take notice.
Where's the Proof?
Locating Social Proof on Your Web Site for Results!
There is never much debate that social proof like testimonials are effective at increasing conversion rates. Unfortunately, most businesses relegate them to a stand-alone testimonial page where prospects rarely venture.
To get the full impact from your social proof, you have to make sure that prospects can't help but see it. That means placing testimonials on every page and showing them in the right place, in the right way.
On this webinar, we'll review the specific best practices on what testimonials to place where on your web site so that you maximize your on-line conversions and get the full advantage of your customers' rave reviews!
Make Your Website a Customer Feedback Magnet:
Automate the Collection of Text, Image and Video Testimonials
There is no better time to collect a testimonial then when you are physically standing in front of your customer. However, for many of us, that is simply not an option.
That's why we're so excited about the most recent release of Testimonial Director. We've made it even easier for you to automate your feedback collection process, right from your own web site. That includes collecting text, images and video to make for the most compelling testimonials.
On this webinar, we'll review the new Testimonial Director capabilities that dramatically cut down the time it takes you to set up and maintain an feedback center on your web site. We'll actually fire up Testimonial Director and walk you through exactly how to get these new features working for you.
Everyone is Local:
Using Localized Social Proof to Increase Conversions
If you know someone is from your same town, or same province/state or same country, you have more in common with them and therefore you are more likely to identify with them and believe what they say. If you see a testimonial and the person making the statement is obviously from a different location, you will inherently trust it less than if they were one of your neighbours.
So what do you do about this? Well luckily, there are relatively simple ways today of detecting where visitors to your web site are coming from. And once you know where your web visitors are coming from, you can then tailor your web content to their location, including which testimonials are shown.
On this webinar, we'll review the exact steps to implement this on your web site. Please note that there will be some technical bits as we show you how you do this on your own web site.
Follow the Leader:
Real-Life Examples of Testimonial Best Practices
Don't re-invent the wheel! We're all too busy to not take advantage of the best practices from others. Not only do you save time, you can avoid mistakes by learning lessons from those that have gone before you. Plus, implementing any new strategy is easier when you see it in practice!
We're very fortunate in the Testimonial Director community to have many clients who are providing best practice examples of using testimonials in their business. From making it easy to collect them to using them throughout their web site to drive conversions, they provide great examples for all of us.
On this webinar, we'll review best practices in gathering and using testimonial on-line using real-life examples to clearly show you not just what to do, but to also give you an example of how to do it. And as always, if you can't make this time - sign up and you'll get instant access to the replay.
Don’t Just Sit There:
5 Strategies for Proactively Getting Testimonials
You've taken the time to ask customers for their feedback and have a great form on your web site to capture the results. And you wait. And wait.
Why? Customers today are busy! It's not that they don't like you or what you sell - it's just that they are battling multiple priorities and often your requests ends up below the line. Luckily, there are strategies to move you up the list - to make it more compelling and convenient for customers to leave the testimonials you need.
On this webinar, we'll detail five strategies for getting testimonials from busy customers. You will be challenged to take action but don't worry, you'll see how easy it can be. Especially if you are using Testimonial Director.
Using Social Proof with Facebook:
Testimonial Strategies for Social Media
Given how many of your prospects may be using Facebook to interact with your business, you need to be as diligent about building your credibility with social proof there as you do on your own web site. That means exposing members of your community to ongoing evidence of the benefits you deliver as well as providing a convenient mechanism to collect feedback.
Luckily, there are strategies to make that happen. You can readily publish success stories and collect testimonials, right to your Facebook page! And of course, Testimonial Director can make it easier!
If you aren't displaying and collecting testimonials today on Facebook (or are finding it painful), you won't want to miss this 30 minute free webinar on how you get social proof working for you with social media - building your credibility and driving more prospects to your web site to become customers!
Smile for the Web Site!
5 Winning Strategies for Video Testimonials
We know that video testimonials are a great way of engaging prospects who visit our web sites. However, the effort to collect and use video can seem daunting! Well - we've got great news. Over the years, our team has developed winning strategies for collecting video testimonials and effectively using them on your web site to drive sales!
If you aren't using video testimonials today or are finding it painful - you won't want to miss this 30 minute free webinar on how you you can take the pain out of collecting and using video testimonials - and start using the this incredibly effective tool to drive more sales!
Most of our clients use Testimonial Director along side a CRM / Marketing Automation system so we often get asked about how we can use these two systems together.
With the popularity of InfusionSoft we've decided to provide a special webinar on ways that the two systems can be used together. While there isn't direct integration, there are strategies to use the two together to make your and your customers' lives easier.
PLEASE NOTE: This webinar gets technical including using InfusionSoft trackable links and API. Be prepared for code. Of course, feel free to pass this to the right resource on your team!
More and more, our customers are distracted, busy and even a bit impatient. That makes it harder than ever to get feedback that can help you improve your business - not to mention social proof to improve your sales.
Whether you see your clients in person or deal with them only virtually, there are strategies that you can use to not only improve your testimonial conversion rate, but also leave you with social proof that will be more effective in helping new prospects become customers.
Who Needs Video?
5 Strategies for Making Text Testimonials Sell
For many of us, most of the social proof we have from our clients is text-based. Yet, everywhere we turn everyone seems to be talking about video.
Unfortunately, I've seen far to many feel that without video their social proof is inadequate and not use it. Well - nothing is further from the truth! In fact, there are strategies that can improve your text testimonials ability to increase conversions by over 100%
Get My Special Report:
"7 Strategies to Send Your Online Conversions Soaring"
Did you know that testimonials are the single most trusted source of information when your prospects make a buying decision? That's why I'm so excited to share these powerful lessons on how you can leverage your current customers - your secret sales force - to sell for you around the clock, 24 hours a day, 365 days a year.
This report details field-tested strategies that businesses of all sizes can use to implement an online testimonial program. The strategies it calls for are designed to maximize the return on trust—
making best use of testimonials and broadening online presence while boosting the conversion rate of prospects into customers.
What you'll learn:
How to get testimonials from even the most reluctant customers
The two must-have testimonial types if you want to capture prospect attention
How to easily get video testimonials and put them to work without the traditional cost and complexity
How to leverage the power of social media to spread the news of your customers' successes
