About Testimonial Director
Increase Sales, Simplify Your Life & Know Your Customers Better!
Customer testimonials are highly influential with prospects making buying decisions. In fact, in its 2009 survey, Neilson showed peer recommendations are by far the prospect’s most trusted source of information¹. Unfortunately, effectively gathering and using testimonials is time consuming and complex, so most organizations don’t tap the full potential of this critical business asset.
Testimonial Director eliminates these barriers, allowing you to take full advantage of your satisfied customers:
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Increased revenue. By providing compelling, targeted testimonials to prospects on your web site, conversion rates increase and sales increase. Read more here… |
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Increased free time. By simplifying the process of collecting, managing and publishing testimonials, taking full advantage of this important marketing tool is easy - reducing complexity and freeing up valuable time! Read more here… |
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Increase customer intelligence. By putting in place a systematic approach to gathering and sharing customer feedback, critical knowledge of which customers are most successful and why can be made readily available across your organization. Read more here… |
Testimonial Director delivers these benefits by making it easy to manage testimonials in your business:
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Automatic testimonial collection as part of your on-going customer relationship. For example, automatically invite customers to answer questions, and record audio and video. |
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Centrally managed testimonials for easy access and review throughout your business. For example, quickly find testimonials for a particular product or customer group from the testimonial repository. |
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Automatic publishing of new testimonials throughout your web site, integrated into the context of each web page. For example, automatically display the latest testimonials specific to a given product on that product’s web page. |
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Targeting testimonials to match the profile of the prospect for even higher levels of trust to incite action. For example, automatically display testimonials that relevant to a prospect based on their industry and location. |
¹Nielsen Global Online Consumer Survey, July 2009: Peer recommendations were Completely Trusted or Somewhat Trusted by 90% of respondents. The next closest information source was 70%.
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